The Next Big Thing – An Inductive Analytical Framework
Recently I spoke at the Prepared Foods R&D Application Seminar in Chicago, IL. The topic was “The Next Big Thing – An Inductive Analytical Framework.” (see below) I believe that trying to figure out what the “next big thing” in foodservice will be (think Greek yogurt, Hummus, Pomegranate juice etc.) should involve more than looking at a single data point or consulting an oracle who deigns what will be popular the next few years. Technomic’s “Future 50 Program” is built upon our proprietary 5 node platform that takes into account both the aesthetic and the pragmatic elements of the equation. The goal is to try and increase the odds that a given product will be successful.
The presentation takes you through the steps of our model and provides examples along the way.
